BOOMROOM is where fitness instructors come to level up – growing their brands and business on their own terms while being supported by industry experts every step of the way.

BOOMROOM's Core Values


An intense enthusiasm towards the betterment of ourselves and those around us.


Giving trainers and clients easy access to health, wellness, and fitness on their schedules and dollars.


A work hard, play hard mentality in all aspects of life.


Aspire to be the best connector between instructors and communities.


Ensuring an enjoyable experience.

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BOOMROOM is where practice meets party

“Hosting a killer workout class isn’t too different from a hosting a great party. From the planning, the theme and the flow, to the music, the space and the guest list, there are many elements that go into making a class a success. At BOOMROOM, we are party planners and instructors are the gracious hosts. It is our duty to help our instructors host the best classes, making sure everything on the backend runs smoothly so they can focus on what they do best and enjoy the process just the same. In turn, creating a better space for their clients and the fitness community.”

— Anna Shuford, Founder & CEO

Our Mission

To equip fitness instructors to host superior experiences for their clients.