The Future of Work – Passion Economy


The passion economy is…


Two million-plus people worldwide deem themselves to be professional creators, earning enough from their passion to consider it their full-time income. –IMH


1. Diversify your offerings – Make sure that your business has different streams of revenue. This way, no matter what the trends are, you will always have an income. (Ex. having an on-demand library, in-person training, and also a downloadable e-book for strength training)

2. Nurture new leads – When people reach out to you, make sure you take the time to follow up to tell the potential client more about your offerings. For example, offer a discount code in order to encourage them to take their first class. Making a personal connection within the first 72 hrs of initial contact increases general client loyalty.

3. Stay top of mind – Be consistent and post regularly! Create engaging social media content that helps build your brand and educates your followers on the value of your programs.

4. Passion!  – Play to your strengths and be REAL. Take care of yourself first so that you can serve others. 



👋 Pro tip: ask your clients for feedback – they might give you awesome ideas that you haven’t thought of for content, etc!

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Issue 1.9 – Branding Basics

Do you have the following?
1. Brand name
2. Logo
3. Color scheme

These are the sensory basics that allow your brand to be identified by consumers. If done properly, they will recognize the name when spoken, identify the logo when seen, and discern the color scheme as your brand’s identity.

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