Issue 1.4 – Customer Retention

YOU SHOULD CARE ABOUT

 
CUSTOMER RETENTION
“The probability of selling to an existing customer is between 60% and 70%, while the probability of selling to a new customer is only between 5% to 20% (Semrush).
WHY DOES CUSTOMER RETENTION MATTER?
 

  • Research has supported the conclusion that retaining a customer is 5x less expensive than onboarding a new one

  • You don’t need to spend so much on marketing/sales efforts: Customers who like your brand will be referring you by word of mouth!

  • Customer retention is all about being cost effective and efficient: take advantage of the power!

3 TIPS ON RETENTION:
 

  • Make a strong first impression!

  • Send out customer surveys in search of a new perspective!

  • Show the customers you appreciate them by sending them thank you cards or setting up loyalty programs!

👋 With higher client loyalty, you foster a steady stream of passive income. 

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Issue 1.9 – Branding Basics

Do you have the following?
1. Brand name
2. Logo
3. Color scheme

These are the sensory basics that allow your brand to be identified by consumers. If done properly, they will recognize the name when spoken, identify the logo when seen, and discern the color scheme as your brand’s identity.

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