Issue 1.6 – Word-of-Mouth Marketing

Your business could benefit from

Word-of-Mouth Marketing

Word-of-Mouth Marketing is one of the most powerful forms of advertising as 88% of consumers trust their friends’ recommendations over traditional media (Investopedia).


“Word-of-Mouth Marketing” 

  • When customers talk about a company’s product or service to friends, family, or others whom they have relationships with

  • Includes various marketing techniques such as buzz, blogs, and social media marketing

  • One of the most trusted and powerful forms of marketing


  • Create a unique experience for your customers to talk about

  • Establish a referral program to gain a larger network

  • Make an amazing first impression for new customers

  • Connect with a worthy cause so customers know your purpose 

👋 Always have an active promo code as a referral incentive.

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Issue 1.9 – Branding Basics

Do you have the following?
1. Brand name
2. Logo
3. Color scheme

These are the sensory basics that allow your brand to be identified by consumers. If done properly, they will recognize the name when spoken, identify the logo when seen, and discern the color scheme as your brand’s identity.

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