According to Dazed Media’s 2031 A Future World Report, “46% of Gen Z feels connected to brands that are sustainable and have strong ethics, 21% care about brands being clear about their intentions and 17% say they seek out brands that have a clear point of view.”
MARKETING TIPS AND TRICKS…
Do you have the following?
- Brand name
- Logo
- Color scheme
These are the sensory basics that allow your brand to be identified by consumers. If done properly, they will recognize the name when spoken, identify the logo when seen, and discern the color scheme as your brand’s identity.
Understanding your audience
- What are their demographics?
- What motivates them?
- What do they like and dislike?
- Identify competitors
Your clients and potential clients should be narrowly defined while making branding decisions. Think about what they want to know, what they like to see, and what makes you better than your competitors.
The primary elements of a mission statement
- Why your organization exists
- What the overall goal is
- How it operates (what services you provide and how)
- Who your audience is
A mission statement should never exceed 100 words. An ideal statement should be between 1-3 sentences.
“A mission statement is defined as an action-based statement that declares the purpose of an organization and how they serve their customers. This sometimes includes a description of the company, what it does, and its objectives.” –Fond
“A mission statement is defined as an action-based statement that declares the purpose of an organization and how they serve their customers. This sometimes includes a description of the company, what it does, and its objectives.” –Fond
For example
Nike’s Mission Statment –
Our mission is to bring inspiration and innovation to every athlete* in the world. [*If you have a body, you are an athlete.]
Our mission is to bring inspiration and innovation to every athlete* in the world. [*If you have a body, you are an athlete.]
Defining brand values
“Your core brand values are defined as the beliefs that you, as a company, stand for. They serve as the compass that guides your brand story, actions, behaviors, and decision-making process.” –Brandfolder Digital Asset Management
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